Yahoo Buzz was introduced by Yahoo, to bring out most interesting content, as determined by search popularity and consumer votes, from websites/blogs across the web.The greater the buzz, the more will be the chances for the stories to hit the frontpages of Yahoo
What is a story’s buzz score?
A subject’s buzz score is the percentage of Yahoo users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
Yahoo Buzz creates a view of what people are most interested in, to enhance relevance of stories on the popular Yahoo.com.Yahoo Buzz thus serves as a platform for publishers to deliver their best content to the broad and diverse audience of Yahoo.
Jeff Weiner, executive vice president, Yahoo Network Division said:
Yahoo Buzz is a good example of how we are continuing to innovate and open up our key starting points to third party publishers, making Yahoo more social and personally relevant for our half a billion consumers.In addition, we recently announced that we will be opening up our user interface for Yahoo Search, as well as creating a smarter inbox by opening up Yahoo Mail, two other key ways that consumers start with Yahoo.
Tapan Bhat, vice president, Front Doors and Network Services, Yahoo said:
With Yahoo Buzz, we are building on the recent success of the homepage of Yahoo and improving consumers’ favorite online starting point, by combining popular stories with the wisdom of real people to determine what is most engaging and relevant.Consumer engagement with the Yahoo homepage has increased nearly 20 percent year-over-year, evidence that continuing to open up and provide consumers with direct links out to third party publishers keeps people coming back to Yahoo again and again.
Evan Hansen, editor-in-chief, Wired.com, said:
Getting a link on Yahoo!’s Front Page is like connecting to a fire hose.Thanks to this program, we got more than 2 million page views in less than two hours from a single headline, helping to drive a 1400 percent increase in Yahoo! referral traffic versus the previous month and enabling us to reach a vast audience that may not otherwise see the stories we publish on Wired.com.
Yahoo! Buzz is currently in its beta phase and it includes content from around 100 publishers, ranging from large online publishing brands to small but influential blogs.From here Yahoo Buzz will grow to open up to all publishers interested in having their content included in Yahoo Buzz. Participating publishers are given an online ‘badge’ enabling their readers to vote and submit stories to Buzz in real-time. Stories with the highest Buzz Scores will be highlighted via direct links to the publishers’ sites from http://buzz.yahoo.com and will also be submitted to Yahoo.com’s editors for possible coverage on the Yahoo homepage. Additionally, Yahoo allows users to submit Buzz stories to social news sites including delicious, Digg, Facebook, Propeller, Reddit and Stumbleupon.
Yahoo Buzz, a new Tool for Publishers, consumers and Advertisers
As Yahoo! Buzz evolves, it is expected to form the basis for an open ecosystem of publishers, advertisers and consumers. Yahoo will develop and maintain this ecosystem by building out new syndication and monetization tools that enable publishers to share relevant content, connect to more advertisers and thereby reach a much broader audience.
For example, very soon a Yahoo Buzz API will let publishers to add customized Yahoo! Buzz widgets to their sites to showcase their own most buzzed items or other popular stories on relevant topics.
Over time, Yahoo Buzz will extend into a powerful content exchange that connects content owners with traffic distributors.
Go to Yahoo Buzz and know the latest buzz in Yahoo.
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