Google search (results) as you type – Google Instant

Google search results as you type is what Google instant is all about.We had been hearing rumors about Google planning to roll out this feature in Google Search and it is finally here as a new product – Google Instant!

Google Instant uses Ajax to fetch and display the search results, as an user types in the search query into the Google search box. Users can get into Google Instant by navigating to this URL they must be logged into their Google accounts to experience this new way of doing search on Google.

This is what Google has to say about Google Instant Search.

Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.

Our editorial opinion on Google Instant

We did try experiencing this and in our opinion, this wasn’t good.We could feel something jumping around all the time, as we typed in our search queries and it wasn’t a good user experience. It was more distracting and we felt it like an attempt to influence our thinking and look for what was delivered than what we were searching for.

In recent years, Google had been focusing on techniques like “Personalized search”, which is based on its tracking of the users’ web history (even if you are not logged in) and “Google Suggest” which offers search suggestions as you type.Here comes Google Instant, an extension of Google suggest, and this is yet another attempt to distract users from searching what they really want.Somehow, Google appears to be more interested in dishing out search results which it claims to be “what the users were actually looking for”! After forcing in all these techniques to distract the users, the Google lords try to take credit by claiming that they know what the users were looking for, when they search in Google.

Luckily, Google Instant is not the default way of doing search in Google (at-least until the time of writing this) and if you don’t like Google Instant, you do have an option to turn it off. Thanks for the turn off feature Google.

One comment on “Google search (results) as you type – Google Instant

  1. Well, I feel that Long Zheng’s instant search is better! Check it out at

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