The question that is quite often asked by both experienced and blog beginners are,
- what is the ideal posting frequency to drive traffic to my blog?
- should I post daily to keep getting good traffic and increase the subscriber count?
- Can I increase blog traffic and subscriber count without posting?
I had been blogging here since the beginning of this year and did quite a few experimentations on posting strategies and search engine optimization (SEO). I am not yet finished with my experimentations and I love doing them 🙂
Traffic depends upon the blog’s quality, its niche and the posts’ content. I am really excited about Google adsense, analytics integration, as it is going to provide me vital metrics, for my traffic analysis.
Is it quality or quantity that will drive traffic to your site?
This has been a very popular question among bloggers and here is my take on it:
Focus on keyword analysis:
Ideally, every blogger should target a minimum of 75% traffic from search engines. Ofcourse, a decent traffic volume is essential and as a beginner, one should first work towards a volume where alexa would generate traffic charts for his/her blog. In order to build this kind of traffic, one should work on writing quality content with rich keywords.Keyword analysis is vital and should form part of every blogger’s routine, irrespective of the blog’s niche.Focus on high quality keywords within your niche and write a few posts that are well interlinked.
Focus on link building:
Then you should focus on building links to the posts.It would be ideal if one could devote atleast 50% of the time spent on creating articles, in content promotion and building links. There are a variety of ways by which you can build links.Link building is an art by itself and I have just started learning this art.In my blogging journey, I am at a stage where I am focussing on natural incoming links.
Have a posting frequency ideal to your blog’s age and niche:
As regards quantity, it depends upon the age of your blog.During the initial months, focus on high quality posts that are well interlinked and have a reasonably good posting frequency.As you blog matures and you start seeing some regular traffic, increase your time spent on keyword analysis and use high quality but less competitive keywords as building blocks for your content.
But one should also keep in mind that irrespective of the time spent on creating keyword-rich landing pages (as opposed to a number of posts) and building links, it is very difficult to rank every post/page on the search engine.
The other interesting data analysis, that is worth doing is to find out the percentage of posts that brings the bulk of traffic to your site.You will do well, if you could increase this number or percentage of posts. But equally important is to maintain a posting frequency, as may be appropriate to the blog’s age. Blog/Website traffic analysis will let you determine the ideal posting frequency but as a thumb rule one should post more number of well linked articles during the initial stages.An analysis of the traffic metrics would let you identify the keywords for which search engines’ ranking algorithms show more affinity towards your blog. You can then turn towards focussing on creating landing pages that are rich in those keywords, their synonyms and all related topics.
Hope the above blogging tips on posting frequencies and building traffic are useful to you. Continue blogging as long as you are passionate about it.