Platinum SEO WordPress Plugin

Platinum SEO is the best WordPress SEO Plugin to optimize content for Users, improve CTR, let search engines like Google and Bing to crawl and index your website efficiently with support for adding Title and Meta Description, JSON Schema Markups for structured data , 301 Redirects, Canonicals and more.

What is SEO for WordPress?

WordPress SEO is optimizing the content on Pages in your WordPress website, in a manner that is useful for visitors that click through from Search engines like Google and Bing. This primarily involves the following steps.

  • Writing an unique, brief and appropriate Title tag for the page, on your WordPress Blog or Website, satisfying the user’s query intent.
  • Writing a unique meta description that is short enough to summarize the content on the Page and one that fits the search results snippet for the page. An ideal meta description is one that has a brief content matching what the user is searching for.
  • Writing and structuring content in a manner that satisfies the user’s query. This involves researching on the content to write, writing them in a high quality manner and link them to each other using internal links, based on relevancy, such that it satisfies your target audience and their intent.
  • Adding Schema markup for structured data to WordPress Posts or Pages to let search engines like Google better understand your content and display the Page on its Search engine Result Pages (SERPs) as rich snippets. These would in turn improve the Click through Rates (CTR) from SERPs.
  • Adding an XML SiteMap that helps in making it easy to discover and crawl important Pages on your WordPress Website.
  • Identifying and fixing 404 Errors by adding appropriate Redirections in WordPress to redirect users from one URL to another relevant URL. Sometimes, it may also be necessary to consolidate content on two or Pages and redirecting them to one single updated Page. This may involve a 301 HTTP Redirect from the source Page (or URL) to the destination.
  • Adding other useful meta data that can be read by Search Engines and Social Engines to better manage how the content is indexed, shared and displayed. This may include the Open Graph tags, Twitter Card Markup tags and the Canonical tag. A canonical tag is not only useful to specify a self canonical but to specify cross canonicals, wherever appropriate.

Why should you do SEO in WordPress?

The primary objective of doing SEO in WordPress is to make the content useful for your visitors and satisfy the query intent for which they landed on your page from Search Engines. This in turn makes the search engines to send more and more relevant visitors to your Pages, as your Website content makes their users happy and satisfied.

The two basic objectives of Content Marketing are:

  • Getting high quality relevant traffic to your Website
  • Improving Conversions. Conversions could vary from purchasing the products you sell or downloading your Apps or could be something as simple as subscribing to your newsletters or your WordPress Blog feeds.

    The second objective depends on the quality and quantity of traffic and this is precisely why content marketers using the WordPress platform should focus on Search engine Optimization in WordPress. Now that we know what is SEO in WordPress and why should you do it, let us now see how to do WordPress SEO.

How to do SEO in wordPress?

WordPress SEO is best done with a WordPress SEO plugin like Platinum SEO Pack. This makes it easy to do and manage SEO for Posts and Pages at scale. While you as a WordPress user can focus on writing the best content and adding the needed features, the plugin makes it easy to automate the SEO while giving you complete control to manually edit each one of them.

Techblissonline’s Platinum WordPress SEO Plugin offers Complete onpage SEO (Search Engine Optimization) solution to your WordPress blog or website. The latest version of Platinum SEO Plugin has been rewritten from scratch and is as easy to use as the earlier ones. It also has a number of new features you will love to use to do SEO in WordPress.

Add SEO Title in WordPress
How to add SEO Title in WordPress?

Like in any earlier versions, you can write WordPress SEO Titles that are different from the visible Header tags that you edit in the WordPress (WP) editor.These can be optimized to improve Click Through Rate (CTR) from Search Engine Result Pages (SERP). You can also write good Meta Descriptions for any Post or Page, including the Home page and Taxonomies.

How to add WordPress SEO and Social Meta Tags?

How to Add Noindex, Nofollow Meta Tags in wordPress
How to Add Noindex, Nofollow Meta Tags in wordPress?

You may specify Robots Meta Tags that tell search engines like Google, Bing etc. to index posts and pages of your site, crawl through links found on them. For example, you may use NoIndex to exclude certain Pages or Posts from their index or use NoFollow to tell them not to follow links found therein.

add Facebook, Twitter OpenGraph Tags & Meta Tags in wordPress
How to Add social Meta Tags in WordPress?

It is also easy to add Meta Tags for social platforms like Facebook, Twitter, Pinterest and LinkedIn that automates the generation of shared content, when your visitors share the posts or pages of your website with their friends and followers on those platforms.

301 Redirects in WordPress with Platinum SEO Plugin

301 Redirects in WordPress

Posts and Pages can also be redirected to any other URL using HTTP status codes like 301, 302, 304 and 307. Thus 301 Redirects can be easily done for any individual post or page. These are redirects executed in PHP.

Self Canonical and Cross Domain Canonical with WordPress Platinum SEO

Canonical URLs are generally specified to let search engines know which URL to have in its index. This is especially useful when you have similar content on multiple URLs. By using a canonical, you are letting the Search Engines know which are the primary URLs for the purpose of indexing and ranking. By doing so, all link signals are consolidated with the canonical URL , thereby helping it to rank better in SERPs. By default, canonical links to the appropriate URL (Self canonical) are automatically added by the plugin. The plugin also makes it easy to specify Cross Domains Canonical Links for any post or Page.

WordPress Sitemap with Platinum SEO

The plugin does include a sitemap generation feature that uses the same codebase as is used in WordPress Core. Platinum SEO Pack modified the built in WordPress sitemap module to make it suitable for generating Image Sitemaps i.e. images are included along with corresponding Posts or Pages in the sitemap. The plugin will be fully integrated with the built-in WordPress sitemap API once it supports image sitemaps by default.

How to create a sitemap in WordPress
How to set up a sitemap in WordPress?

The plugin gives you complete control on your sitemap. Platinum SEO generates separate sitemaps for different Post types, Taxonomies and Author Archives. It makes it easy to include or exclude any of the Post or Page or Taxonomies from sitemaps generated by the Platinum SEO WordPress Sitemap Generator. By default, all Posts or Pages or Taxonomies that have a meta noindex tag on them, set via the plugin, are excluded from the sitemap. It also provides a WordPress hook for other XML Sitemap Generators to integrate with this ultimate SEO plugin in a similar manner.

Track and Fix 404 Errors with Platinum SEO WordPress plugin

It is now easy to manage a 404 Error by configuring Redirection in WordPress using the following HTTP Redirection Status Codes in Platinum SEO Plugin. You can even change 404 to 410 Status Code for any Page or URL that existed before but does not exist anymore. 410 HTTP Status Code tells Search Engines like Google, Bing and others that the Page or URL is permanently Dead or Gone from the Website.

404 Error: What Page Not Found Means & How to Handle It?
What is Redirection and How to do it WordPress?
What are the various HTTP Redirect Status Codes that may be used to Redirect any page or URL?

Add Json Schema Markup for structured data with Platinum SEO WordPress Plugin

How to Add Json Schema in Platinum WordPress SEO Plugin

The most exciting feature of the simple and easy-to-use WordPress SEO Plugin is the ease with which you can generate Structured Data (Schema markups) using our Tool (Json Schema Generator) and include them in any post or page after combining the multiple Json Schema MarkUps.

WordPress Content Analysis with Platinum SEO Plugin

Platinum SEO WordPress plugin does a basic but useful analysis of you content and how your focus keywords or search terms have been used therein. You can get the analysis for a max of 5 keywords or terms at any one time. But the results are generated on the fly, thereby making it easy to analyse your content for more Keywords or Terms.

Version 2.0.5 of Platinum SEO Pack had introduced content analysis. If you are an existing user of Version 2.0 or above of the plugin, make sure you clear your browser cache to experience the new tool and a new look and feel of Platinum SEO metabox for Posts, Pages and Taxonomies.

Other Features

  • Breadcrumb Trail
  • Permalink Structure for Taxonomies
  • Robots.txt Editor
  • .htaccess Editor
  • Google Analytics Tracking Code Editor
  • SERP previews for both Desktop and Mobile with Metrics like pixel width of Title, Description etc.
  • Optimization for Social Media Platforms like Facebook, Twitter, Pinterest and LinkedIn. Read our guides on how to do Facebook Optimization and Twitter Card Optimization with our WordPress SEO Plugin.
  • Creating an XML Sitemap with options to include all important Posts and Pages and to exclude certain less important Posts or Pages or those that you do not want to be in a Search engine Index.

Conclusion – A Complete OnPage SEO Plugin for WordPress

This free WordPress SEO Plugin not only gives you complete control on which structured data to include for any WP Post or Page, it is good enough for adding all the Meta Tags, any kind of Json Schema MarkUps to let the Search Engine Bots from Google, Bing etc. to efficiently crawl and index your website content. The social features of the plugin makes it easy for your users to share your content on social media platforms and they get automatically optimized for better CTR from those platforms.

You may also like to checkout our premium content analysis, audit and optimisation tools that let you write the best content for your users by not only analyzing your content but also studying competitors content. Just one month’s subscription to our SEO Tools is enough for you to download and use our WordPress SEO Premium Plugin for free! This gives you more tools for social media optimization and social sharing.

Download the latest version of Platinum SEO Pack from WordPress Plugin repository,

What has Changed and What is new?

= 2.2.0 =

  • 2020-09-06 – Fixed a bug that caused the Platinum SEO Meta Box not to render in Post type ‘Post’ and custom Post type Edit screens when the category name has a single quote or apostrophe.

= 2.1.9 =

  • 2020-08-18 – Fixed a bug in V2.1.8 that caused the Platinum SEO Meta Box not to render in Post type ‘Page’ and custom Post types.

= 2.1.8 =

  • 2020-08-11 – Support for WordPress Built In sitemap with some enhancements for enabling Image discovery by Search Engine bots. Support for WordPress 5.5. Support for importing SEO Data from All In One SEO Pack, if you are migrating from All in One SEO to Platinum SEO Plugin. The plugin already supports data import from Yoast SEO and RankMath SEO Plugins.

= 2.1.7 =

  • 2020-07-13 – Fixed bugs in JS files to be compliant with the proposed JQuery versions in WordPress 5.5 and beyond. Since WordPress sitemap files is proposed to be integrated into the Core in WordPress 5.5, made the necessary changes in the plugin’s version of the files.

= 2.1.6 =

  • 2020-07-07 – Fixed a bug in rendering of static Front page’s Platinum SEO settings (i.e. meta description and canonical tags) when multiple Static pages are used as front pages by multilingual plugins like Polylang. This bug had an impact only on users of multilingual plugins.

= 2.1.5 =

  • 2020-07-06 – A change has been made whereby the user is given an option to choose to display either the Home Page Settings(default) or the Platinum SEO settings for the Static Page chosen as the Home Page (Front Page). This option isn’t necessary for everyone, unless you are using, say, multilingual plugins like Polylang or WPML where multiple pages can be chosen as the Front Page i.e. one for each language. This need not be enabled by others.

= 2.1.4 =

  • 2020-06-23 – You can now set a preferred Term for any individual POST. This can be set for the chosen Preferred Taxonomy.
    Fixed a bug in sitemap date display.
    Introduced an analyse button in Analysis screen which will calculate the metrics for the most recent unsaved changes in content.
    Adds nofollow to Post comment feed links as preferred by Google. The plugin will also hide the main comment feed link by default.

= 2.1.3 =

2020-06-12 – Integrated the latest WordPress sitemap files.

= 2.1.2 =

  • 2020-06-01 – Sitemap has been further enhanced with the latest WordPress sitemap files. Also a few styling changes have been implemented to the sitemap rendered by the plugin. A few other cosmetic changes have been done to Help text wordings in a few files.

=2.1.1=

Platinum SEO Plugin has now become the first SEO plugin to integrate WordPress Sitemap functionality which is currently in development. WordPress developers are working on a Core Sitemap API that will soon be part of WordPress Core. We have integrated with this API, in this version, to give you a sitemap feature. Do visit SEO -> SiteMap Settings in the Plugin, to enable this SiteMap feature. But make sure to disable your current SiteMap plugin, if any, before you use this SiteMap. Do give us your feedback and it will be passed on to the WordPress Development Team. If you like our plugin, do give us a rating on WordPress here .

=2.1.0=

Platinum SEO Plugin will now have its own SEO meta table $wpdb->prefix.platinumseometa. All the SEO meta data used by the plugin will now be in this table. Hence, existing users of the plugin may have to run the Platinum SEO Importer to import all you existing data to the new table. There are separate Importers for Titles and Descriptions, Robots Meta Data and all other SEO and social Meta Data. Though the plugin will work seamlessly with both the current and the new setup, it is highly recommended to migrate the Platinum SEO Plugin data to the new table to ensure better performance and be ready for new functionalities that may get added in future. New users of the plugin will start with this new setup. If they are migrating from another existing WordPress SEO Plugin like Yoast or RankMath, they can migrate their data to Platinum SEO using their Plugin specific Importer tools that are made available in this Version.

In addition, Importers for Yoast, Yoast Indexables and RankMath WordPress SEO Plugins have now been included to make it easy for users using those plugins to migrate to Platinum SEO WordPress Plugin.

=2.0.9=

2020-04-16 – Redirection can now be created using Request URI, Request Path or Request URL as the source URL. i.e. if you want to redirect this Post to another URL, you can specify any of the following as Source URL.

  • /platinum-wordpress-seo-plugin/ {Redirect URI or Source URI)
  • platinum-wordpress-seo-plugin (Redirect Path or Source Path)
  • https://techblissonline.com/platinum-wordpress-seo-plugin/ (Redirect URL or Source URL)

The Destination URL should always be a proper URL. For example it can be https://techblissonline.com/platinum-seo-pack/ , in this case, if we wanted to redirect this page to the original Platinum SEO Pack URL on Techblissonline. If you want to specify an external URL as the Destination URL, you can specify its full URL as well. For example, if we wanted to redirect this page to https://wordpress.org/plugins/platinum-seo-pack/, we can specify it in full against Destination URL.

= 2.0.8 =

Fixed a bug that prevented Redirection from getting created when “Create Redirection” was clicked in Platinum SEO 404 Manager. However, the ability to create Redirection through “Bulk Updates” dropdown was working as expected.
Modified a Javascript related to snippet preview. Hence it is essential for users to clear browser cache after updating the plugin to V2.0.8. Otherwise, browsers will continue to use the old Javascript file stored in its cache. causing issues. What this change does is show a boilerplate description text in the Preview and as a Placeholder in the Description field of Techblissonline Platinum SEO and Social Meta Box, when the Description is not explicitly set. This boilerplate text will read as follows:

Write a unique description that is short enough to fit search results snippet for this page. An ideal meta description is one that has a brief content matching what the user is searching for and inducing him to click through.

This has been done to let users know that a Meta Description has not been set for the WordPress Post or Page. However, if auto-generate Description has been turned on in Platinum SEO and Social Pack -> SEO -> General i.e. “Use description autogenerator:” had been turn on, then an auto-generated description will be used as meta description for the Post, though it is not shown in the Preview and not used in Description Placeholder by default. This will usually be the first few words from the text of the Post.
Platinum SEO Plugin now enables its users to disable 404 Permalink guessing that WordPress does as part of its canonical redirec function. Though this function does several useful SEO related functionlaities, this guessing may prove to be harmful in certain cases and it is always better to let the WordPress user determine the URL to redirect to by monitoring the 404 Error Log.This can be done easily using Platinum SEO WordPress Plugin. For more details, read how to disable Canonical Redirect for 404 URLs

= 2.0.7 =

  • 2020-04-05 – Introduces a complete HTTP Redirections Manager. It also now has a 404 Manager that lets you track and fix any 404 Error. This 404 Manager is integrated with Redirections to resolve the 404 Error by Creating appropriate HTTP Redirection. Make sure to clear browser cache after updating the plugin.

= 2.0.5 =

  • 2020-02-21 – Introduces Patinum SEO Content analysis that does a basic analysis of your content for focus keywords that you need to enter in meta ketwords input field as comma separated items. Note that meta keywords can be turned off sitewide in SEO -> General settings, if you do not want to add a meta keywords tag for posts and /or pages. You can even control it at the post or page level by switching it On/Off, if the sitewide setting is ON. Sitewide setting is Off by default. But you can get content analysis findings in your analysis dashboard, even if it is switched off. Also fixed a few other minor bugs.

= 2.0.4 =

  • 2020-02-12 – Changed a style setting to apply to this plugin admin pages alone thereby avoiding conflict with wordpress admin and other plugin style settings. Created options for users to specify Facebook OG type and Twitter card type for each individual post or page in Basic social settings.

= 2.0.3 =

  • 2020-02-11 – Made some changes to UI to improve usability. Also fixed a small superficial bug in snippet preview. Colors codes have been used. Blue is neutral or normal and can be positive or negative depending on the situation. Green indicates positive and recommended. Red indicates negative and not recommended. Users have to be doubly sure to make an option red. Orange indicates a warning and the users need to be careful.

= 2.0.2 =

  • 2020-02-07 – Fixed an issue that was causing featured image not to be set for Posts and Pages.

= 2.0.1 =

  • 2020-02-06 – Fixed an issue that does not pull description for existing users of the plugin, in respect of posts where they had filled them (description) in the older version of Platinum SEO Pack.

= 2.0.0 =

  • 2020-02-01 – Techblissonline Platinum SEO WordPress plugin has been completely rewritten and it now offers several new features in addition to fixing the bugs in the earlier version and improving Plugin Security.

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