Use site search in Google analytics, to study your visitors and improve site layout and usability.This will eventually lead to more website traffic.
Site Search in google analytics helps you analyze people using the search functionality on your site, and reports their conversion metrics.Most Websites or blogs have a search engine implemented, to let users search for relevant content. Google analytics Site Search, lets you analyze the searches performed on your website or blog.
How to setup Site search in google analytics?
- Log in to your Google analytics account and Click ‘Edit‘ under Website Profiles for the profile you would like to enable Site Search
- Click ‘Edit’ from the ‘Main Website Profile Information’ section of the Profile Settings page
- Select the ‘Do Track Site Search‘ radio button in the Site Search section of the Edit Profile Information page
- Enter a maximum of five ‘Query Parameters’ in the field provided.You should only enter the word or words that designate an internal query parameter such Quite often, this is just a letter, such as “s” or “q”. You may provide up to five comma seperated query parameters. Normally when a user searches on your site, their query can be found in the URL. For example, if you search on techblissonline.com, you will see “http://techblissonline.com/index.php?” followed by ‘s=’. Therefore, Google’s query parameter would be ‘s’here
- Next, select whether or not you want Google Analytics to strip out the query parameter from your URL. Please note that this will only strip out the parameters you provided, and not any other parameters in the same URL. This has the same functionality as excluding URL Query Parameters in your Main Profile – if you strip the query parameters from your Site Search Profile, you don’t have to exclude them again from your Main Profile.
If you don’t use ‘Categories‘ for your Site Search, then hit ‘Save Changes‘ to finish. However, if you do use ‘Categories‘ – such as the ability to use drop-down menus to refine a search – you can include categories in your search analytics by following the steps below:
- Select the ‘Yes‘ radio button under ‘Do you use categories for site search?’
- Enter your ‘Category Parameter’ in the field provided. Please enter only the letters that designate an internal query category such as ‘cat, qc,’.
- Decide if you want to strip out the category parameters that you just provided. This will only strip out the parameters you provided, and not any other parameters in the same URL. This has the same functionality as excluding URL Query Parameters in your Main Profile – if you strip the query parameters from your Site Search Profile, you don’t have to exclude them again from your Main Profile
- Click ‘Save Changes‘ to finish.
That is it. You are done with setting up site search in google analytics.Now you can get answers for the following questions:
- In which categories did visitors search on your chosen search term?
- Search navigation i.e. Where did visitors who search on a specific term start the search from, and where did they go after searching?
- Where did the visitors, who search on a specific term, go after searching?
- How did visitors refine their search?
All these help in studying visitors doing searches on your site. They can help you redesigning site layout and improving site navigation for eg: You may want to display certain links (high traffic drivers) on you home page or rearrange a few links on your sidebars. Implement google analytics site search and improve site navigation and accessability.