WordPress permalinks are permanent URLs to wordpress posts (post url), category and tag pages, and all wordpress pages in general. These wordpress permalinks are what your readers use to bookmark any of your post/page. Also these URLs are used by other blogs or websites to link to any relevant post or page on your site.And most importantly, wordpress permalinks are how the search engine spiders get to know your post or page.They crawl the content on your wordpress blog/site, using these permalinks.For example, the url for this post is http://techblissonline.com/wordpress-permalink-structure-plugin/ and this is called post url or wordpress permalink for this post.
Thus the structure of permalinks are vital for any wordpress blogger. Ideally, One must choose the right permalink structure before he starts making his first post in wordpress. However, many may not know the importance of permalinks, when they start blogging.They either tend to use the default permalink structure in wordpress, or they might choose a pretty permalink structure, with unnecessary data elements.
Google has recently confirmed that they do crawl dynamic URLs better.However, using a pretty permalink has lots of benefits as outlined here. Infact there are no disadvantages in using pretty permalink in wordpress, as this excellent CMS makes it easy for you to frame the wordpress permalink structure.
Can I change wordpress permalink structure?
If you had chosen the ideal permalink structure for your wordpress blog, then you may not even have to change it later on. But what if you had chosen the wrong wordpress permalink structure for your posts (post url) and you want to change it? Search engines would have already indexed your content via the old permalinks.Other bloggers might have linked to you, using the old permalinks.Thus if you make changes to wordpress permalink structure at a later stage, then all those old URL would return “404 – Page Not found” error.This would be bad for your visitors as they may no longer see what they actually expected.
Thus it is very important to redirect (301 permanent redirects) them to the actual content represented by your current wordpress permalinks. My wordpress SEO plugin had the option to do such redirects automatically.Most Platinum SEO plugin users were not aware of this functionality as it was not an option for them.Rather Platinum SEO did that automatically.To let the users know about the availability of this feature, I am now giving an option to the users, to turn off such automatic redirects (in version 1.2.1). However this option is still turned on by default.
Don’t worry about making changes to wordpress permalink structure as long as you use this excellent wordpress plugin. 🙂